The other day, a customer asked me “Why do I need to worry about SEO, when I can just pay for ads to bring traffic to my website?” Which is a good question. Pay per click (PPC) advertising on Facebook, or Google is fast, effective and can really improve your business’s visibility online. But once… Read More
How to build SEO into your design process
When you build SEO into your design process, you can create websites with a strong SEO foundation that will prove to be powerful marketing tools for your clients and help them reach their business goals. Here are some quick tips to help you get started … Read More
Optimise your website images for better SEO
Over the last month, I have had several conversations with clients about the importance of properly optimising their website images. Did you know that your images directly affect your site’s SEO? Its true! Properly optimised images will ensure your site loads faster (and a fast site makes Google happy!) and will show up at the… Read More
Reach your business goals with Google Analytics
Once your website is launched, it’s important to regularly measure what’s working and what’s not, so you can adapt your strategy to meet the needs of your audience, and reach your business goals. Read More
How to secure your website with an SSL certificate
Back in September last year, Google announced that from Chrome v56 (which was released at the end of January) they would begin displaying the security of the connection in the address bar of Chrome on pages that display a password and/or a credit card field. This is the beginning of a long-term plan to mark… Read More