According to BigCommerce, reviews generate 62% more revenue per site visitor. So if you are wanting to increase your website revenue – customer testimonials and reviews are an excellent, and relatively easy, place to start. How do testimonials increase revenue? Testimonials build credibility. We tend to buy from people that … Read More
Websites are like gardens, you wouldn’t spend ages planning and planting your garden only to not water or maintain it. Yet so many people do that to their websites. Gardens and websites both need regular attention to keep them blooming at their very best. At its core, a website care … Read More
Is your website getting enough visitors? A good traffic generation strategy is at the heart of any successful website – after all, if you don’t have real people visiting your website in sufficient quantities, there isn’t much it can do to support your business. Here are three ways to boost … Read More
The other day, a customer asked me “Why do I need to worry about SEO, when I can just pay for ads to bring traffic to my website?” Which is a good question. Pay per click (PPC) advertising on Facebook, or Google is fast, effective and can really improve your … Read More
When you build SEO into your design process, you can create websites with a strong SEO foundation that will prove to be powerful marketing tools for your clients and help them reach their business goals. Here are some quick tips to help you get started …
Over the last month, I have had several conversations with clients about the importance of properly optimising their website images. Did you know that your images directly affect your site’s SEO? Its true! Properly optimised images will ensure your site loads faster (and a fast site makes Google happy!) and … Read More
Once your website is launched, it’s important to regularly measure what’s working and what’s not, so you can adapt your strategy to meet the needs of your audience, and reach your business goals.
Back in September last year, Google announced that from Chrome v56 (which was released at the end of January) they would begin displaying the security of the connection in the address bar of Chrome on pages that display a password and/or a credit card field. This is the beginning of … Read More
Download our Free Guide:
100 Small Business Marketing Ideas
